Search Engine Optimisation (often abbreviated to SEO) refers to the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be Search Engine Friendly (often abbreviated to SEF). With improvements made to a website’s content, images, and Links, its structure will improve rankings on all major search engines including Google, Yahoo, MSN, Ananzi, Ask Jeeves and Altavista. The main benchmark when measuring success is done by the examination of Meta Tags, content, domain names, domain age, link popularity, page rank (Google’s page ranking algorithm) and website popularity.
The Process
Cartmell & Cartmell Communications uses the latest keyword and search data to analyze each customer’s specific needs. We also audit and recommend website changes that will improve the website rankings based on analyzing competitor websites and implementing a realtime strategy.
Why do I need SEO on my website?
When you type in a specific word in Google, are you within the first ten results or 3 pages? Do you struggle to find your own website on search engines like Google, bing and Yahoo?
How long does SEO take?
Search engines crawl the Internet at regular intervals, but depending on your current website’s visibility it may take anything from 3 to 6 months to see a positive effect on the rankings. We use the latest techniques to achieve success and we regularly see clients that have results even in the 2nd week of optimization. Please note that these successes vary from client to client.
