Whether we like it or not, the truth of the matter is that most people are going online before they decide to do business. Even those who do not regularly shop online are still using the internet to research their options before purchasing. This means that if customers aren’t finding you online, you’re losing out on offline customers as well. If your competitors are already investing in SEO, they will be leaving you behind if you don’t do the same. And, if they’re not, its an opportunity for you to get the jump on them.